Dynamic Search Ads: What Are They And How To Nail Them
Digital advertising has exponentially grown over the past few years, mainly accelerated by the COVID-19 pandemic. Much like traditional advertising, digital ads help businesses tell the story of their brand as well as sell their products and services to the right...
Email Marketing Lead Generation: Here’s How It’s Done
Customers are the very foundation upon which a business is built. Not only are they the exclusive source of revenue for a business, but they're also the drivers of brand recognition. As a business, one of your primary goals should be to retain your current customers...
Will Facebook’s Rebranding To Meta Affect My Ads?
Unless you've been living under a rock for the last few months, then we're guessing you heard of Facebook Inc.’s rebranding to Meta back in October 2021. Ever since CEO & Founder Mark Zuckerberg made the announcement, numerous people in the social media circle...
Facebook Ads Targeting Options
Facebook is the most popular social media platform globally, with more than 2.6 billion monthly active users (as of January 2021). As a result, there's so much potential for businesses, both big and small, to get more visibility through advertising on the platform. In...
Website Management: Three Steps To Get It Right
Unfortunately, your website isn’t a set-and-forget kind of property. Even after it’s developed, designed and published, you still have to manage it in order to ensure that it’s professional, updated and as functional as it needs to be. Think of your website as a car...
Facebook Lead Form: Here’s Why And How To Use One
One of the many perks of Facebook Ads is that you get a wide range of ad types that you can choose. They offer anything from simple image ads to slideshow and lead form ads. Yes, you read that right. You can create a Facebook lead form without leaving your Ad Manager....