Small brands are often wary of outsourcing marketing services to an agency. They prefer to DIY since it feels more affordable. The thing is, it’s not. DIY marketing is probably draining your precious time. The time that is better spent on fine-tuning other aspects of your business. Like generating more sales. Boosting your bottom line. ‘Why hire a marketing agency’ shouldn’t even be a thought.
But it’s a question that we’ve heard time and again from small businesses. So we’ve compiled a list of reasons. These explain why you should absolutely invest in professional marketing services. Not that we’re biased, of course.
#1 – Allows you to focus on scaling the business
As an entrepreneur, your time is best spent on growing the business. Outsourcing your marketing to a professional agency will free up your time. It will allow you to focus on more important things. Like expanding your product line. You can think of hiring new employees or acquiring new customers. Spending hours on marketing is not your forte.
#2 – Access to updated tools and technology
Technology changes at a rapid pace. What was effective a few years ago may not work today. Marketing agencies are constantly on the lookout for new tools and technology. These can help them reach their target audience more effectively.
They invest heavily in software and platforms. Small businesses generally do not have access to these. This gives them an edge over their competition. At Rockstar Marketing, we use a slew of paid tools for marketing. These include:
- Content research tools
- AI-based SEO optimisation tools
- PPC optimisation tools
- Automation tools
- Plagiarism detection tools
- Real-time rank tracking
- Competition analysis tools
- Competitor spying tools
Investing in this in-house will create a huge dent in your wallet. Outsourcing to an agency is more cost-effective. It will give you access to the latest tools and technology at a fraction of the cost.
#3 – Why hire a marketing agency- Greater reach
Marketing agencies can help you reach a wider audience. Agencies have a great understanding of how to target specific audiences. Often through different advertising channels.
They can create a bespoke plan that will get your brand in front of the right people. This could include working with key media outlets. They can help in developing relationships with bloggers, and leveraging social media platforms. At Rockstar Marketing, we use a mix of PPC ads, SEO, and social media.
Agencies also have access to a wider network of contacts in PR. Journalists can help you promote your product or service. But it’s all about the right contacts. Add to that a better understanding of which channels are most effective for your business vertical or niche. This allows you to razor-target your marketing efforts. You focus on the channels that work and reduce your ad spend.
#4 – Marketing is too complicated to DIY
Be it digital or otherwise, marketing is an extremely complicated process. It’s time-consuming and resource-intensive. For most businesses, it can easily become a full-time job in itself. When you hire an agency, you’re essentially outsourcing that responsibility.
Many small businesses have multitasking employees. They do not have the bandwidth to take on additional responsibilities. Nor do they have the skill set required to navigate the evolving marketing landscape. By hiring an agency, you’re also getting access to a team of specialists. People who have the skills to help your business grow.
#5 – Flexible terms
The average cost for hiring an employee in-house in the UK is £27,600 per year. That’s a lot of money for a small business to fork out. Marketing agencies offer more flexible financial terms.
You can hire them for a set number of hours per month. Some even work on a specific project. Depending on the project, there are no long-term contracts. You’re not locked in for a set period of time. This gives you the flexibility to change services as your business grows. If it’s not working for you, you can simply stop working with them without any penalty.
#6 – Why hire a marketing agency – Better utilisation of your marketing budget
Unless you’re a large brand, you’re probably working with a limited marketing budget. Hiring a permanent marketer can easily eat into that budget. This leaves you with little to no funds for expanding other areas of your business.
Marketing agencies are experts at maximising the ROI on your marketing budget. They know where to allocate your funds for the best return on investment. They also have access to a wide range of marketing channels. Constant monitoring helps them weed out underperforming channels. Instead, they focus on those that are giving you the best results.
This leads to better utilisation of your marketing budget. For instance, Linkedin ads work better than Facebook Ads for some of our clients. We double down on this channel and reduce spending on other channels.
#7 – A fresh set of minds and ideas
In-house marketers often get stuck in a rut. They become bogged down with day-to-day tasks. Often, they don’t have the time or energy to come up with new, innovative ideas. Digital marketing agencies do this for a living.
They are constantly coming up with new and innovative ways to market your product or service. They also have access to the latest trends. Hence are not afraid to think outside the box. This ensures that you’re always one step ahead of the competition.
At Rockstar Marketing, we have a team of skilled creative designers who come up with new ideas for our clients on a daily basis. We also have a research team that keep track of the latest marketing trends.
#8 – Why hire a marketing agency – Result oriented
In marketing, you cannot shoot in the dark and hope to hit your target. You need to be constantly monitoring your KPIs to measure the success of your marketing campaigns.
The team needs to constantly split test creatives. There’s A/B testing landing pages. Every tiny detail must be tracked. For SEO campaigns, there’s keyword research. A content team should manage content generation. Outreach teams for backlink generation. On top of it all, someone needs to monitor rankings. This is a time-consuming task that many small businesses do not have the bandwidth for.
A marketing agency will help you set up the right metrics to track. They will track your KPIs and report back to you regularly. This allows you to make result-oriented changes.
#9 – Niche-relevant expertise
There’s no one size fits all in marketing. That’s a redundant approach that simply won’t work in today’s competitive landscape. Each business is different. It requires a unique marketing strategy.
A good marketing agency will have niche relevant expertise. A team that will understand your industry inside out. They know how to best reach your target market. They will also have access to the latest trends and technologies in your specific industry. This means, that you are not wasting time trying to reinvent the wheel. Instead, your budget and your efforts are utilised in the most effective way possible.
In other words, you will reach your marketing goals quicker. At Rockstar Marketing, we have teams of specialists who are experts in specific industries. We understand the nuances of each industry. Accordingly, we best market your product or service.
#10 – Dedicated account management
It is difficult to manage a full team of employees. This is especially true if you’re a small business with limited resources. The responsibility of managing and motivating the team often falls on the shoulders of the business owner.
This can be a daunting task. Particularly if you’re not familiar with the principles of marketing. A good marketing agency will assign a dedicated account manager to you. This person will be responsible for ensuring that all your queries are taken care of. They will be your point of contact and will be available to you whenever you need them.
#11 – Why hire a marketing agency – It’s a one-stop shop
We are a full-service marketing agency. From SEO to social media marketing, we offer a wide range of services that can help you reach your marketing goals.
This is in contrast to hiring multiple specialist agencies. That can be both expensive and time-consuming. Fewer people to deal with. Simple pricing model. One-stop shop for all your marketing needs.
Conclusion
Marketing is not easy. It’s a complex and ever-changing landscape. That’s why it’s important to have a good marketing agency on your side. An agency that has the latest trends and technologies. One with niche relevant expertise. Lastly, a team of skilled professionals.
Rockstar Marketing is a full-service marketing agency that offers a wide range of services. We manage SEO, social media marketing, and content marketing. We have skilled designers, researchers, and specialists who are experts in specific industries. Contact us today for a free consultation.
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