Facebook ads have been around for ages now, and businesses of all sizes have been using them to get new clients and boost conversions. In 2021, there were more than 200 million small businesses using Facebook’s tools globally. That said, Facebook has been getting a...
While surfing the web, privacy is crucial; almost everyone out there can agree on that. And at the time of its release, in September of 2020, the iOS 14 update was mainly focused on just this. It gave iOS users the ability to control the amount of data they share with advertisers and publishers while using their apps.
Facebook is a marketing powerhouse. Did you know that 79% of video marketers are using Facebook advertising services? That's because of numerous reasons. It has an enviable reach. The cost for advertising is lower than other platforms. Oh, wait. Did we jump the gun?...
As someone who relies on Facebook advertising and PPC ads in general, you should already know the importance of creating a pre-launch checklist using spreadsheets. It gives you a clear view of all the tasks that you need to do prior to your campaign.
Most of us have heard that social media and SEO are connected. Google considers social media popularity as a ranking signal. But do Facebook ads contribute to this ranking signal?
Nowadays, social media marketing is the norm. Businesses use it to connect with their ideal audiences in order to help build a stronger brand image, increase traffic to their website, and, more importantly, drive sales and generate leads. Leading this wave of digital...