A targeted email is basically a personalised message that you send to a particular group within your mailing list. These emails are usually customised and can deliver valuable offers or information to whoever is subscribed to your newsletter. Targeted email marketing...

Marketing your services and products through email can be a fast, efficient, and cost-effective way of attracting new customers as well as retaining existing ones. After all, over 4.14 billion people use email in 2021 (according to Statista), and that’s no small...

You’re here looking for tips for successful email marketing. Maybe you got swayed by the good old, ‘email marketing is obsolete’ myth. Either that or you have been flushing your hard-earned pounds down the drain with poorly designed campaigns. Here are our two cents. Email marketing is more effective now than it ever was. In fact, it has an ROI of 4300%. Oh yes. Read that again.

Email marketing is a vital part of most digital marketing campaigns. Its high ROI is a major motivation for those willing to expand their market reach.

Here are the pros and cons of email marketing which you must know before you start your campaign.

SMM, SEM, and SMO are some buzzwords you often hear in reference to digital marketing. Such trends might convince you that email marketing is no longer relevant. That’s far from the truth. Email marketing might not sound as cool, but it certainly outranks many other...

With SEO and PPC garnering the majority of the attention, we are often asked how can email marketing help my business. We are not surprised when we hear it. It’s a very legit question. We live in an era of dynamic changes. Most businesses want to use the most current...