Back in May of 2018, the European Union put into effect a new privacy law known as the General Data Protection Regulation or GDPR for short. Months before it was implemented, many wondered what it would mean for email marketers. Some were even as pessimistic as to...
Email marketing is one of the most powerful online marketing tools. It refers to the act of sending out commercial messages to a large group of people using, and you have guessed it, email. It comes in many types, with the most prominent one being B2C (business to...
Email marketing refers to the act of sending out emails that contain commercial messages, typically to a large group of people at once. Most of these emails are sent to either a potential customer (to convert them) or a current customer (to retain them). As a concept,...
Mailchimp is the largest marketing automation platform in the world. It boasts of a 60.5% share in email marketing automation. But many people are unaware that it offers an excellent free plan. To take advantage of it, you must know how to create an opt in form in...
Email marketing is alive and kicking. But the Internet wants you to believe that it’s dead. So businesses often ask us, ‘Do marketing emails work? Aren’t those outdated?’ No, they’re not. They still do work. But it’s not as simple as it was in the past.
Email marketing copywriting requires a lot of time, energy, creativity, and attention to detail. In other words, for the greater good of your email marketing campaign, you should give it everything. However, it can prove to be a bore of a task for some.