Email marketing is one of the oldest and most reliable digital marketing strategies out there. Indeed, when done properly, emails could be the ultimate weapon in your digital marketing campaign. However, in order to run a time-efficient and effective email marketing...

In September 2021, Apple released the 15th iteration of iOS. Amongst the features that came with this update is the Mail Privacy Protection (MPP). That feature gave Apple users more control than ever over the privacy of their emails. At the time of the release of this...

Today, digital marketers have access to more channels than ever to reach new customers. The true pioneers of marketing will use a combination of social media, display ads, emails, and more, just to get their messages in front of consumers. Our focus this time around...

We've come across a lot of marketers who use a cookie-cutter approach with email marketing. Email marketing is one of the most profitable marketing channels even now. But for that, you have to stay on top of the most important email marketing metrics and KPIs. The...

There are multiple marketing channels that businesses can utilise in today's online world. However, most of them don't match the impact that emails can have on your marketing campaigns. Not only is email marketing budget-friendly, but it can also be a great way of...

Customers are the very foundation upon which a business is built. Not only are they the exclusive source of revenue for a business, but they're also the drivers of brand recognition. As a business, one of your primary goals should be to retain your current customers...